By using the Service in any capacity — whether as a Business Partner configuring the platform or as an End-User interacting with an SMS game link — you confirm that you have read, understood, and agree to these Terms and our Privacy Policy.
If you are using the Service on behalf of a Business Partner organization, you represent that you have the authority to bind that organization to these Terms.
Hold Time Media is a B2B platform that enables businesses to deliver branded, interactive micro-game experiences to their customers via SMS during phone hold queues. The Service includes:
The specific features available to a Business Partner are determined by their subscription tier and service agreement with Melted Crayons LLC.
End-Users receive SMS messages through the Hold Time Media platform when they are placed on hold by a participating Business Partner. Prior to receiving any SMS, End-Users hear a pre-recorded IVR prompt informing them that a text message containing an interactive experience can be sent to their mobile number, along with message-frequency, rate, HELP, and STOP disclosures and links to these Terms and our Privacy Policy.
Consent is express. An End-User provides opt-in consent by pressing 1 on their phone keypad (or saying "yes") in response to the IVR prompt. This affirmative keypress, given in real time over the same call, is required before any SMS is sent; if the End-User does not press 1, no message is sent. Business Partners are responsible for ensuring their deployment of Hold Time Media complies with the Telephone Consumer Protection Act (TCPA) and all applicable federal, state, and local laws governing SMS communications.
End-Users may opt out of receiving future SMS messages at any time by replying STOP to any message received from the Service. Upon receipt of a STOP request, the End-User will receive a single confirmation message and no further messages will be sent to that number.
End-Users may reply HELP to any SMS message to receive information about the Service and opt-out instructions.
Each opt-in results in exactly one SMS message; the Service does not send recurring or scheduled messages. A person may receive another message only if they call again and separately opt in. Standard message and data rates may apply depending on the End-User's mobile carrier plan. Melted Crayons LLC is not responsible for any charges incurred by End-Users from their mobile carrier.
The Service is supported by major U.S. wireless carriers. Melted Crayons LLC does not guarantee delivery of messages by all carriers and is not liable for delayed or undelivered messages.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Mobile phone numbers collected to deliver the SMS are handled in accordance with our Privacy Policy.
Business Partners who license and deploy Hold Time Media agree to:
All Content, games, software, designs, trademarks, trade names, logos, and other intellectual property associated with the Hold Time Media platform are the exclusive property of Melted Crayons LLC or its licensors. Nothing in these Terms grants you any ownership interest in the Service or its Content.
Subject to these Terms and your applicable service agreement, Melted Crayons LLC grants Business Partners a limited, non-exclusive, non-transferable, revocable license to access and use the Hold Time Media platform solely for the purpose of delivering the branded hold-time experience to their customers.
Business Partners retain ownership of any logos, brand assets, and custom messaging they upload to the platform. By uploading such content, Business Partners grant Melted Crayons LLC a limited license to use, display, and reproduce that content solely for the purpose of operating the Service on their behalf.
You may not:
All users of the Service agree not to:
Your use of the Service is also governed by our Privacy Policy, available at www.holdtimemedia.com/privacy, which is incorporated into these Terms by reference. By using the Service, you consent to the collection and use of your information as described in the Privacy Policy.
The Service relies on third-party providers including Twilio for SMS delivery, Supabase for database, sign-in, and file storage, Railway for hosting, Stripe for payments, Resend for account emails, and Anthropic for AI-generated game content. Your interactions with these third-party services are governed by their respective terms and privacy policies. Melted Crayons LLC is not responsible for the practices or policies of any third-party provider.
THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, MELTED CRAYONS LLC DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT SMS MESSAGES WILL BE DELIVERED TO ALL DEVICES OR CARRIERS WITHOUT DELAY.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, MELTED CRAYONS LLC AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AFFILIATES, AND LICENSORS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICE. IN NO EVENT SHALL OUR TOTAL LIABILITY TO YOU EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO USE THE SERVICE IN THE TWELVE MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED DOLLARS ($100.00).
You agree to indemnify, defend, and hold harmless Melted Crayons LLC and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in connection with: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any applicable law or regulation; or (d) your infringement of any third-party rights.
Melted Crayons LLC reserves the right to suspend or terminate your access to the Service at any time, with or without notice, for any reason including violation of these Terms.
Business Partners may terminate their use of the Service in accordance with the terms of their separate service agreement. Upon termination, all licenses granted under these Terms will immediately cease. Sections 6, 10, 11, 12, 14, and 17 of these Terms will survive termination.
Following termination, a Business Partner may request deletion of their account data (campaigns, uploaded brand assets, and associated analytics) by contacting support@holdtimemedia.com. We will delete or de-identify such data within a commercially reasonable period, except where retention is required by law or for legitimate business records; see our Privacy Policy for details on data retention.
Paid access to the Service is sold as a monthly subscription. Current plans and prices (for example, Starter at $99/month and Growth at $499/month), optional add-on game packs (billed separately at the then-current price), and any usage limits are described at www.holdtimemedia.com and within the portal. Enterprise pricing is custom and set out in a separate order form or Master Services Agreement.
Subscription fees are billed in advance through our payment processor, Stripe, using the payment method you provide. Subscriptions renew automatically for successive one-month periods, and you authorize us (through Stripe) to charge your payment method the applicable fee at the start of each period until the subscription is canceled.
You may cancel at any time from the billing portal in your account or by contacting support@holdtimemedia.com. Cancellation takes effect at the end of the current billing period; your paid features remain available until then, after which the account returns to the free tier.
Except where required by applicable law, fees are non-refundable, and we do not provide refunds or credits for partial billing periods, add-on packs, or unused capacity.
If a charge fails or a payment method is declined, we may retry the charge and may suspend, limit, or downgrade the account — including disabling SMS sending and scheduling — until payment is received.
We may change plan prices or the contents of a plan. For an existing paid subscription, a price change applies at the next renewal after we provide reasonable notice; your continued use after the change takes effect constitutes acceptance.
Fees are exclusive of taxes. You are responsible for any sales, use, VAT, or similar taxes associated with your subscription, other than taxes based on our net income.
Any free or pilot tier is provided "as is," may have reduced features and limits, and may be modified, suspended, or discontinued at any time.
The standard Service is a general-purpose marketing and entertainment platform and is not intended to create, receive, maintain, or transmit Protected Health Information ("PHI") as defined under the Health Insurance Portability and Accountability Act ("HIPAA"). Unless you and Melted Crayons LLC have executed a separate Business Associate Agreement ("BAA"), you must not configure campaigns, branding, coupons, message templates, recipient lists, or any other content so as to include PHI, and you are solely responsible for ensuring the content you submit does not contain PHI. Where a BAA has been executed (available with Enterprise engagements), the parties will handle PHI only in accordance with that BAA and applicable law.
We reserve the right to modify or discontinue the Service at any time without notice. We also reserve the right to update these Terms at any time. When we make material changes, we will update the "Last Updated" date and post the revised Terms at www.holdtimemedia.com/terms. Your continued use of the Service after any changes constitutes your acceptance of the revised Terms.
These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions.
Any dispute arising out of or relating to these Terms shall first be submitted to good-faith negotiation. If not resolved within thirty (30) days, it shall be submitted to binding arbitration in Orange County, California, under the rules of the American Arbitration Association. Either party may seek injunctive or equitable relief in any court of competent jurisdiction.
If any provision of these Terms is found to be unenforceable or invalid under applicable law, that provision will be modified to the minimum extent necessary to make it enforceable, or if it cannot be modified, it will be severed. The remaining provisions will continue in full force and effect.
These Terms, together with our Privacy Policy and any applicable Business Partner service agreement, constitute the entire agreement between you and Melted Crayons LLC with respect to your use of the Service and supersede all prior or contemporaneous communications, representations, or agreements.
If you have any questions about these Terms, please contact us: